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News What is Gated Content and Using it to Get More Leads What Is Gated Content and How to Use It to Get More Leads Last updated on Sep 16, 2019 by Chris Christoff Looking for a way to generate more leads for your business? In the past, you might’ve been able to get away with a simple lead generation form. But fast forward to 2019 and the internet is more competitive than ever. If you want to gather the most leads possible, then you have to offer an incentive in exchange. The technique is called content gating / gated content. In this article, we’ll explain what gated content is and how to use it to get more leads. MonsterInsights is the best WordPress Analytics plugin.
Get it for free! What Is Gated Content? – A Simple Definition Gated content is any online material that you lock behind a form. It can be a part of or an entire article online, a video, a report, an eBook, case study, or anything at all that requires your visitor to fill out a lead capture form before they can access it. Example of Gated ContentPhone Number List from Jeff Bullas Gated content marketing is a great way to collect emails for your list. As curious humans are, the gated content tempts your website visitors to complete the lead capture form. With the gated content forms, you can ask for the email address and name only or in-depth information, including their interests. Once you’ve collected plenty of information, you can design marketing strategies to grow your business.
Gated Content Examples and Ideas You Can Implement Today So how can you get started with gated content for exponential lead growth? Let’s take a look at some different types and examples of gated content in action. 1. Content Locking: Perfect for High Authority Publications You may have seen a few publications where part of, or the entire article is locked until signup. That is the article lock form of gated content in action. This one, for example, is from the Harvard Business Review. HBR offers subscription based content It works because the articles are highly regarded, thanks to the publication’s reputation.
Get it for free! What Is Gated Content? – A Simple Definition Gated content is any online material that you lock behind a form. It can be a part of or an entire article online, a video, a report, an eBook, case study, or anything at all that requires your visitor to fill out a lead capture form before they can access it. Example of Gated ContentPhone Number List from Jeff Bullas Gated content marketing is a great way to collect emails for your list. As curious humans are, the gated content tempts your website visitors to complete the lead capture form. With the gated content forms, you can ask for the email address and name only or in-depth information, including their interests. Once you’ve collected plenty of information, you can design marketing strategies to grow your business.
Gated Content Examples and Ideas You Can Implement Today So how can you get started with gated content for exponential lead growth? Let’s take a look at some different types and examples of gated content in action. 1. Content Locking: Perfect for High Authority Publications You may have seen a few publications where part of, or the entire article is locked until signup. That is the article lock form of gated content in action. This one, for example, is from the Harvard Business Review. HBR offers subscription based content It works because the articles are highly regarded, thanks to the publication’s reputation.